MyKart is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. MyKart strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by MyKart, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, MyKart Echo, Alexa, Just Walk Out technology, MyKart Studios, and The Climate Pledge are some of the things pioneered by MyKart.